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The Engine That Could: Seventy-Five Years of Values-Driven Change at Cummins Engine Company, by Jeffrey L. Cruikshank, David B. Sicilia
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The rise of Cummins Engine Company from a tiny Indiana machine shop to one of the world's leading producers of diesel engines is a story rich with lessons for today's managers. By responding to challenges familiar to all American manufacturers with a tough competitive stance and a uniquely people-centered philosophy, Cummins has carved out a distinctive profile in the international industrial landscape. A compelling and important contribution to the literature of business history, The Engine that Could showcases the strategic choices and the pivotal decisions that have shaped and influenced Cummins Engine. Drawing extensively on interviews as well as archival research, the authors provide an in-depth look at a way of doing business that is unconventional, flexible, and pragmatic. They explain how the firm's business model has evolved over time, and how it has survived the pressures of a dramatically changing competitive arena. Cummins' remarkable seventy-five year history captures much of what is interesting - and important - about the evolution of American business from the 1920s to the 1990s.
- Sales Rank: #1198409 in Books
- Brand: Brand: Harvard Business Review Press
- Published on: 1997-11-01
- Original language: English
- Number of items: 1
- Dimensions: 10.50" h x 7.50" w x 1.50" l, 1.10 pounds
- Binding: Hardcover
- 640 pages
Features
- Used Book in Good Condition
Review
"[THE ENGINE THAT COULD] does the job well enough of charting the company's ups and downs...But the real usefulness of the narrative is the way Cruikshank and Sicilia use the Cummins story as a framework for two broader themes...One is the inventor/patron relationship which can be discerned behind many business start-ups...The second theme which the book illustrates is the "staying power" that companies require to remain focused on basically the same products throughout their development." -- Financial Times, June 9, 1998
From the Back Cover
The rise of Cummins Engine Company from a tiny Indiana machine shop to one of the world's leading producers of diesel engines is a story rich with lessons for today's managers. By responding to challenges familiar to all American manufacturers with a tough competitive stance and a uniquely people-centered philosophy, Cummins has carved out a distinctive profile in the international industrial landscape. A compelling and important contribution to the literature of business history, The Engine that Could showcases the strategic choices and the pivotal decisions that have shaped and influenced Cummins Engine. Drawing extensively on interviews as well as archival research, the authors provide an in-depth look at a way of doing business that is unconventional, flexible, and pragmatic. They explain how the firm's business model has evolved over time, and how it has survived the pressures of a dramatically changing competitive arena. Cummins' remarkable seventy-five year history captures much of what is interesting - and important - about the evolution of American business from the 1920s to the 1990s.
About the Author
Jeffrey L. Cruikshank is President of the Cruikshank Company, Inc., and the author or coauthor of numerous business books, including several published by HBS Press.
Most helpful customer reviews
8 of 9 people found the following review helpful.
Well written, interesting book
By Michael E. Hill
Yes, I have also read Diesel's Engine by Lyle Cummins, the youngest son of Clessie Cummins, the co-founder of Cummins Engine. If, in reading DE, I am a proven crazy person, then I am, so discount what I say next. If one is fascinated by diesel engines, then this is a "must read." I have not completed the book yet, but having read 300 or so pages and I must say there is much beyond the engines. If you are a Harvard Business Review type, this will have much for you about entrepreneurism, the family business, enterprise capitalization, growth, corporate strategy, the inventor and his role in a technology driven business, timliness, single business small town employers, transportation trends, product quality, employee relations and more. I like reading about successes, but feel like this book portrays an almost charmed life of something impossible to duplicate. If every corporation were as successful as Cummins is portrayed, then we would reach corporate nirvana. Can what has been written here be true? Buy the book, write your own review, and we'll see what you think.
4 of 5 people found the following review helpful.
History of an Unusual Company
By Lonnie E. Holder
It can be quite difficult to know how a company got where it is. That is certainly the case with Cummins, Inc. Cummins is a successful manufacturer of diesel engines, supplying customers in trucking, power generation, marine, and many other industries. If large, heavy-duty diesels are required, Cummins is a premier supplier. However, a company such as Cummins does not become a premier supplier overnight; it had to have a beginning, growth, successes and failures. This book chronicles the founding of Cummins, its growth, and the company's high points and low points to the mid-1990's.
There are several ways to look at this book. It is a history book. It is a case study. It is literature. Let us examine how this book behaves in each of its aspects.
As literature, this book succeeds. The writing is clear and coherent. The authors organized the chapters well, though I had to get used to the overlapping of years in the later chapters. I also found the story captivating. Though I knew that Cummins was successful, the early decades of the company were uncertain. How would W.G. Irwin and Clessie Cummins turn an invention into a successful business? Though I knew the end of the story, in a manner of speaking, the story pulled me onward.
The authors researched this book well. More than forty pages provide acknowledgements, interviews and references cited in the chapters. This book is an excellent reference book that describes in detail a small portion of our industrial history. There are many features to this history. It provides a lot of detail regarding several of the key figures involved in the creation in development of Cummins, thus to some extent it is biographical. This book also describes aspects of Columbus and conditions throughout the United States during the formation of Cummins, so it also contains cultural information. This book also provides an overview of some of the key technologies that helped Cummins succeed.
The value of patents to Cummins also fascinated me. Indeed, had patents not existed, it is likely that Cummins would never have existed in the first place. If Cummins had been created, it would have failed without patents. How could this be? Clessie Cummins thought he could build a better diesel engine, and was doing his best to avoid or get out from under the patents of others. His solution: develop a completely new design. Clessie had a vision of a mechanism that took him years to develop, while Cummins, Inc. continued to lose money. Once Clessie developed a workable solution, patents enabled Cummins to start earning money after two decades of losses. Here is a lesson regarding the value of intellectual property. Intellectual property gave Cummins time to experiment and create and then permitted the company to become competitive. Those looking for the benefit of intellectual property need look no further than Cummins.
Yet another aspect of this book is its value as a case study. Cummins did all the wrong things. It lost money for two decades. It relied on technology that conventional wisdom said would not work. It made corporate responsibility an integral part of the company from the beginning, long before corporate responsibility became fashionable. Yet, Cummins learned from its mistakes, as well as its successes. In fact, the management team at Cummins supported the authors of this book by providing them with almost unlimited access to company documents and personnel. Cummins has always valued integrity and honesty, and laying out the company's path merely acknowledges the facts of the road Cummins travelled to success, even when that road took wrong turns and hit dead ends.
Business managers have a lot to learn from this book. The lessons are not easy ones because the lessons sometimes require managers to do things that seem counterintuitive. Sometimes the lessons are obscure. Following the lessons of this book will hardly guarantee success for a business, but it may give hope to a patient and clever entrepreneur that there is light at the end of the tunnel.
Jeffrey L. Cruikshank and David B. Sicilia have written a book that should appeal to many. Fans of history, particularly industrial history will find this book fascinating. Researchers into American culture may find some things of interest as well. This book also provides interesting insights into the history of Indiana and Columbus. Business managers will find this book to be an intriguing case study. On the other hand, if you are just looking for a well-written non-fiction book, this one is enjoyable.
Enjoy!
1 of 1 people found the following review helpful.
Engineered Products Made By Non-Engineers
By Proctor S. Burress, Jr.
An undertaking of this sort may have limited results from the start. One must first identify the best observers and then find them to register their thoughts. For example, at one time...in the early 1970s...Vaughn Beals, an engineer was seen as the best manager that ever darkened Cummins' doors. He left in frustration when his plan for main engine plant improvements was vetoed. The 'troika', Schacht, Henderson and Hackett persuaded J. Irwin Miller that the 'three legged strategy' was the way to go! The strategy was Base Business, Allied Businesses and Emerging Business. K-2 Skis wet t shirts 'contests' and Jan Sport did not entirely fit.
Mr. Beals initiated the first Cummins top down management development for all employees in the Research and Engineering Center. Dr. Bob House and Dr. John Rizzo thus began organization development at Cummins relying on the survey research method. Their survey work (all of R & E) and a portion of corporate indicated high levels of role ambiguity and role conflict across the organization. The separate employee survey after the 1972 DWU strike designed by professors from the Indiana University School of Business and the Institute of Social Research at the University of Michigan after years of delays was published by a senior HR manager in a very abbreviated form in a Cummins official employee magazine.
During this same time frame Dr. Jay Forrester of MIT met from time to time with the most senior management of Cummins to discuss his ideas of "Industrial Dynamics." It was said that Dr. Forrester was very frustrated with this process. At the same time Mr. Miller employed a Dr. Griest, a psychiatrist to meet with and counsel staff at the Irwin Management Company. His confidential assessments of matters in Columbus for Mr. Miller will remain so in perpetuity. There was no assessment of senior managers other than those surveys mentioned here. Another brilliant business school grad described two of the three managers sponsored by Mr. Miller as "afraid of their employees."
In 1968 Dr. Fred Herzberg was invited by Jim Henderson and Ted Marston to lecture small groups of specially designated managers in job design/job enrichment for their new college hires. Bob Wroblewski headed this effort. This was modeled on a similar approach at AT &T. At about this same time, James Liebig, a graduate of the Yale Divinity School, joined Cummins as the first Director of Cummins Corporate Responsibility. Dr. Fred Herzberg returned many times to Columbus at $5.000.00 per day and advised in the new outlying manufacturing units startups. After Vaughn Beals efforts in R & E, Job Enrichment/Job Design became the organizational change strategy. This very first effort in Cummins Columbus manufacturing in Plant II under Don Drummond was followed by a large plant supervision seminar across all of Columbus, "the Advanced Management Seminar" sponsored by Leo Everitt (Hal Smitson, Brook Tuttle also participated) and conducted off-site by consultants from Educational Systems & Design. A Malcom Shaw was the principal of this firm. An early job design effort led by E. J. Bryan with the Cummins engine test area was also undertaken.
Most of these manufacturing supervisors had never been in any kind of supervisory training or development. As the reader has noticed Cummins was spending considerable funds on consultant and employee development programs. Little or none of these funds impacted the Diesel Worker's Union directly. Much made for employment possibilities for people in other states.
All of this is to say...including later formalized leader and management seminars...the late 1960s early 1970s was a genuine period to begin the improvement and to sharpen focus on development of Cummins employees. A number of the HR managers including the first Organization DevelopmentManafer, R. J. Wroblewski, involved at this time were deployed by the early 1970s into Columbus operating plants. Many of these same managers and Columbus plant managers were involved in innovative employee planning, development and operation with new outlying manufacturing plants. Columbus manfacturing began to hire female and more minority applicants for shop employment. The shop employment process was modernized and completely re-designed.
Later in this Cummins stream of employee-focused-development, Hank Schacht and Jim Henderson charged two professors Bill Hall and Joe White from the University of Michigan to develop first, the Cummins Management Seminar and secondly the Cummins Leadership Seminar. Senior American managers attended these seminars beginning after the mid 1970s. The first Cummins Leadership Seminar in Europe was held at Cambridge in England with Sir William Hawthorne as host at Churchill College. Hank Shacht debriefed. Bill Hall and Joe White, of course conducted the week long seminar.
Unknown to many even those engaged in Cummins corporate orgranization development were the innovative work/people designs for Cummins first hands-on continental operation in Mechelen, Belgium led by Jan Buschman. One impediment to the success of innovations in this start-up European parts distribution center was the dis-interest of the London management. They got mixed signals from senior management at the beginning of their interest in Lord Bullock’s commision (1977-1979) on “Industrial Democracy” or what, in Germany, was called “mit bestimmung” – “with the same voice”. The Germans were successful, England not as well. Democracy in a royal kingdom is one thing, quite another in a ‘social-democratic’ state.
None of these innovative efforts could have been possible without Plant managers such as Leo Everitt, Ron Gratz, Dick Allison, Don Drummond and Jan Buschman. The key consultant, of course, was Dr. Fred Herzberg to whom this brief statement is dedicated.
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